The Uncle Roger restaurant is a fun and flavorful dining spot inspired by Nigel Ng’s famous online persona. Known for his orange polo shirt, dry humor, and love for fried rice, Uncle Roger has built a global fan base. His restaurant is a physical extension of his brand, giving fans the chance to enjoy his signature dishes in person. Located in Malaysia, this restaurant has become a popular attraction for locals and tourists alike.
What is Uncle Roger Restaurant?
Nigel Ng, a Malaysian comedian, rose to fame by reviewing cooking videos online. His alter ego, Uncle Roger, became famous for food critiques and witty commentary. The Uncle Roger restaurant was launched to bring his food philosophy to life, focusing on authentic flavors and fun dining experiences. The restaurant opened its first branch in Pavilion Kuala Lumpur in September 2024, quickly drawing huge crowds.
Detailed Menu
| Category | Dish Description | Price (RM) |
|---|---|---|
| Fried Rice & Noodles | Uncle Roger’s Egg Fry Rice (Non-Spicy) | Special Fried Rice with Crispy Sunny Side Up |
| Uncle Roger’s Special Fry Rice (Spicy) | Around 18 | |
| Egg Fry Rice with Garlic Shrimp | Approximately 34 | |
| Special Fry Rice with Crispy Sunny Side Up | Approximately 24 | |
| Kimchi Fried Rice with Pan-Seared Salmon | Approximately 36 | |
| Egg Fry Noodle | Around 17 | |
| Sides & Vegetables | Stir-Fry Cabbage “Lah” | Approximately 16 |
| Haiya Pickled Cucumbers | Approximately 9 | |
| Topped Variants (Estimates) | Special Fried Rice with Grilled Chicken | From RM 29 |
| Egg Fry Rice with Garlic Shrimps (premium add-on) | From RM 32 | |
| Drinks | Uncle Roger’s Favourite (drink) | RM 32.70 for 3 servings |
| Passionista (drink) | Approximately 9.90 |
Popular Dishes
The menu is centered around fried rice, the dish that made Uncle Roger famous. It features different variations such as egg fried rice, kimchi fried rice, and tomato fried rice. Customers can choose add-ons like chicken satay, salmon, or unagi. The food is cooked to deliver authentic wok hei flavor while being served fresh and hot. The menu also includes noodles, side dishes, and refreshing beverages.
| Dish Name | Main Ingredients | Average Price (MYR) |
|---|---|---|
| Egg Fried Rice | Rice, egg, spring onions, soy sauce | 18 |
| Kimchi Fried Rice | Rice, kimchi, egg, sesame oil | 22 |
| Tomato Fried Rice | Rice, tomato, vegetables, egg | 20 |
| Chicken Satay Add-on | Skewered chicken, peanut sauce | 10 |
| Salmon Add-on | Grilled salmon fillet | 18 |
Special Events and Promotions
The launch of Uncle Roger featured unique events, including attempts to break Guinness World Records. Fans dressed like Uncle Roger and participated in fun competitions like tossing fried rice with a ladle. These events attracted media attention and helped boost the restaurant’s popularity. Regular promotions also keep customers engaged, such as combo meal discounts and themed dining nights.
Customer Reviews and Feedback
Many customers praise Uncle Roger for its fun theme and tasty fried rice. Diners appreciate the quality ingredients and strong wok hei aroma. However, some reviews mention that the portion sizes are small compared to the price. Others feel the hype is more about the brand than the food, yet fans continue to visit for the experience. The overall rating remains positive, with the restaurant maintaining steady foot traffic.
Expansion and Branches
Since opening, Uncle Roger has expanded to other locations across Malaysia. Branches in MyTOWN Shopping Centre, IPC Shopping Centre, and KLIA2 Food District serve travelers and city residents. Each outlet maintains the same fun design and menu while adapting slightly to local customer preferences. This expansion shows the brand’s growing appeal and business potential.
Why Uncle Roger Stands Out
The Uncle Roger is more than just a place to eat—it’s a brand experience. It blends comedy, culture, and cuisine in a way few restaurants do. Fans feel a sense of connection to the character, making their dining visit feel personal. The restaurant also uses social media marketing effectively, often featuring customer posts and event highlights online.
Price and Value for Money
While some people feel the prices are on the higher side, others see the cost as fair for a themed dining experience. The food is cooked fresh and served in a lively environment, which adds to the value. A typical meal with a drink can cost around MYR 25–35 per person. For tourists, it’s both a meal and a cultural pop-culture moment, making it worth the visit.
What’s Ahead for Uncle Roger Restaurant
Looking ahead, the restaurant may expand internationally to cities with large fan bases. There is potential for themed pop-up stalls at festivals and food markets. Collaborations with celebrity chefs or cooking influencers could also boost its reach. With Uncle Roger’s ongoing popularity online, the restaurant’s brand visibility is expected to stay strong for years to come.
Location and Ambiance
The first Uncle Roger restaurant is located on Level 7 of Pavilion Elite, a prime shopping location in Kuala Lumpur. Inside, guests are welcomed by bright orange décor, neon signs, and wok-themed lighting. The atmosphere feels playful yet inviting, making it ideal for both casual meals and photo-worthy experiences. Music and décor also reflect Uncle Roger’s comedic personality, adding to the dining vibe.
| Location Name (Unverified) | Address / Area | Operating Hours | Closed Days |
|---|---|---|---|
| Uncle Roger-style Fried Rice Stall (Spec.) | Center #01-40, Old Airport Road, Singapore | 8:00 AM – 2:30 PM | Wednesday |
Final Thoughts
The Uncle Roger restaurant offers a unique blend of humor, pop culture, and comfort food. From the colorful interiors to the wok hei–infused fried rice, it provides a dining experience that goes beyond just taste. While it may not be the cheapest meal in town, the entertainment value and branding make it memorable. Whether you’re a fan of Nigel Ng or just a lover of fried rice, this is a spot worth checking out.
